From Concept to Conversion: How Signs and Graphics Drive Effective Marketing

As buzzy as influencer marketing is and as much as Generative AI is being discussed, a business’s core toolbox continues to include time-tested and proven tools that continue to heavily impact consumers every day. And among these tools are custom signs and visual solutions.

When incorporated into a well-defined and focused corporate marketing strategy, signage can play a central role in a brand’s overall marketing effort, serving as the face of their company and conveying their vision. The key is to ensure these branded signs align with and complement the company’s actual growth goals and corporate identity to deliver maximum impact.

The right signage can promote a product, service or location and draw in customers with its eye-catching graphics and messaging. From outdoor signs to indoor display solutions, these visual communications can capture attention, convey information, reinforce branding, and support a customer experience—all while providing a significant return on investment.

For instance, a study published by the University of Cincinnati found that when restaurants added signage to their storefronts and windows, they saw an uptick in sales. This is because window graphics make people more likely to visit the restaurant, as they show that the business has a clear purpose and is committed to its growth and production.

Additionally, a survey by the American Sign Association (ASA) found that eye-catching signage is as effective at motivating consumers to check out a new place as word-of-mouth referrals are. And when you combine this powerful tool with the fact that it’s affordable, it’s easy to see why a business should prioritize and invest in signage as part of their marketing strategies.

When creating a sign, it’s important to chisel the “why” down to one or two clear marketing purposes and avoid trying to do too many things all at once. This will ensure that the sign is clear and can be read. Additionally, it’s crucial to use a consistent color scheme throughout the sign and utilize contrasting font sizes, styles and kerning to increase readability and ensure it stands out.

It’s also vital to think beyond your storefront and consider other areas of your location that may be prime real estate for a branded sign. These locations can range from sidewalks, walls and other exterior surfaces to parking lots, vehicle wraps, banners and more. And don’t forget about social media—you can incorporate your branded signage into your company’s social media accounts to expand the reach of your marketing message.

Corpus Christi sign shop offer a wide selection of branded signs to fit any budget, including building and wayfinding signs, site and Gemini lettering, contour-cut signs, backlit graphics, point-of-purchase displays and more. Whether you’re looking to increase your visibility, grow your sales, or communicate with clients, there is no better option than custom signage.